Describe the layout of the advertisement. How is content arranged? For example, are elements arranged symmetrically or asymmetrically?
The Layout is of coca-cola its also in the bottle the word is written in script. thats mostly how they are known.
The Layout is of coca-cola its also in the bottle the word is written in script. thats mostly how they are known.
Describe the relationship between the written (copy) and graphic elements of the advertisement.
The color of the written and the graphic elements match they make the things stand out and im interested in watching it
The color of the written and the graphic elements match they make the things stand out and im interested in watching it
How does the advertisement use page space? Is the advertisement full of text and graphics or does it have a lot of
white space?
How does the advertisement use alignment to organize its information?
Colors and graphics
Describe the colors used on the advertisement. Do they work well together? Is there a high contrast ratio between text
and background?
Does the color scheme add to the purpose or tone of the advertisement? What tone or message do these colors
convey?
Is a photograph used in the advertisement? If so, what kind of shot is it? What angle is it taken from? What is the
lighting like? How is color used?
If people or animals are in the advertisement, how would you describe them? What are they doing?
What is the background of this advertisement? That is, where does it “take place”?
What “story” do you think this advertisement is trying to tell?
Typography
Describe the font(s) used for each element of the advertisement. How does the advertisement use typography to
distinguish among different elements (create hierarchy or emphasize a message)?
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